“Free parking is not really free,” says the “Grand Master of Parking” Donald Shoup in his book The High Cost of Free Parking, and this statement came up in more ways than one at the recent Downtown Round Table concerning the ongoing complaints and possible solutions regarding the Augusta Street parking lot.
About a dozen people gathered on October 20 to share some facts, statistics and opinions in an effort to provide the City of Staunton with some feedback on changes proposed for 2011 that will add automated kiosks to the controversial lot.
“We’re looking at a pay-by-space system that would allow people to choose the amount of time they want to pay for in the Augusta lot. They could pay coin, currency, or by credit card. The technology exists to even do it through a cell phone,” explains Staunton Deputy City Manager James Halasz. For some examples of what other cities have done with automated kiosks, take a look at what Greensboro and Bellingham have done.
Lots of ideas bounced around the room, particularly for ways to change perceptions and behavior surrounding parking issues in the downtown area. Keeping parking options accessible, affordable and as simple as possible while encouraging and rewarding downtown business owners, employees and residents for leaving key parking for visitors and customers seemed to be a recurring theme.
What do you think? Can downtown stay competitive with the Walmarts and the malls of the world who offer free parking? Given the resources and challenges, what would you propose?





